Private sector bank IDFC has acquired the title rights of the domestic international matches of the Board of Control for Cricket in India (BCCI). With this deal, BCCI will get Rs 4.2 crore from IDFC for one match. Last time when the title rights were with Mastercard, BCCI used to get Rs 3.8 crore per match. Now an increase of Rs 40 lakh has been seen in it.
Also Read: When and where to watch IND vs PAK live?
This deal will be till August 2026. It will consist of 56 matches. This contract will start with the 3-match ODI series against Australia starting next month. IDFC left Sony Sports behind in the race to get title sponsorship of BCCI. Apart from these two, no other company took part in this auction.
Now the logo of fantasy sports gaming company DREAM-11 is visible on Team India's jersey instead of BYJU's. DREAM-11 had bought the main sponsorship rights of Team India's jersey in July this year for Rs 358 crore. This deal is for 3 years.
BYJU's contract ended in March this year after the series against Australia. In this way, India had no jersey sponsor for 3 months, now late on Friday night BCCI announced about partnership with Dream-11.
In June this year, Adidas bought the kit sponsorship rights of Team India. Adidas will design Team India's jersey and will feature adidas on the shoulder of the players' jerseys during matches in the bilateral series. At the same time, Dream-11 will be seen written on the chest part of the players.
Also Read: Tim Southee created history, became the highest wicket-taker in T20I
Give Your Feedback