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DP World and Sachin Tendulkar together launch a global Initiative

By Akanksha - October 4, 2023 - Last updated on Oct 04, 2023 10:49 PM
DP World and  Sachin Tendulkar together launch a global Initiative

Dubai-based global logistics business DP World, which claims to manage the largest logistical network in India, has teamed with Sachin Tendulkar and the International Cricket Council (ICC) to create a new project named 'Beyond Boundaries'. The five-year effort aims to provide cricket uniforms and equipment to grassroots cricket clubs worldwide. The firm will supply 50 repurposed shipping containers stocked with vital equipment to these teams or stadiums.

Launch a global Initiative to promote cricket

Tendulkar introduced the first container on Wednesday in Mumbai, ahead of the ICC Men's Cricket World Cup, which begins on October 5 in Ahmedabad. The first DP World container and 40 cricket kits will be delivered to the Chikhalikar Sports Club in Palghar, Maharashtra, while the remaining 210 kits will be distributed to young players from academies such as Achrekar Cricket Academy and Shivaji Park Gymkhana Academy.

Each container will include 250 customised kits, each of which will have a cricket bat, helmet, gloves, and pads. The containers will also function as pavilions, with a built-in scoreboard, sun protection, and seats, according to the business.

"Cricket is becoming more international, and this initiative supports the growth of the game," added Tendulkar. We are concentrating on building areas for cricket and supplying equipment in nations where cricket is less well-liked. Grassroots activities are essential to the growth of cricket. Talent needs to be developed, and organizations like DP World must offer the assistance required for athletes to succeed.

Benefits of This Initiative

These cricket containers will offer young females a secure spot to change in addition to giving aspiring players a place to relax and warm up.

The corporation has not disclosed the list of nations to whom the remaining 47 containers would be shipped, however three containers will be dispersed in India. Kevin D'Souza is DP World's SVP of business development for the Indian subcontinent, the Middle East, and North Africa.

With five port terminals, seven rail terminals, five container freight stations, two free-trade and warehousing zones operating in Mumbai and Chennai (and one being built in Cochin), 92 cities with express logistics centers, and more than 30 container trains, the company has a wide network in India.

It has made over $1.2 billion in investments in the nation, and in 2018 it teamed up with the National Investment and Infrastructure Fund (NIIF), India's first sovereign wealth fund, to build a platform for up to $3 billion in investments in cold-chain infrastructure, contract logistics, rail logistics, multi-modal logistics parks, and container freight stations.

More about 'Beyond Boundaries'

The initial Beyond Boundaries container design, created by local artist Sadhna Prasad, pays homage to the Master Blaster himself, with the first ten containers inspired by Tendulkar's history.

The project will be promoted on the ICC broadcast during the event, with a custom graphic indicating that 10 kits will be provided for every 100 runs achieved. The containers will be used for all kit donations.

Also Read: Why There is No Opening Ceremony in ODI Cricket World Cup 2023?

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