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India’s gaming and entertainment industry witnessed a historic moment as KRAFTON India secured massive recognition at two of the country’s most prestigious creative award platforms - the Abby Awards 2026 at Goafest and the Kyoorius Creative Awards 2026.
With multiple wins across categories, KRAFTON India and its flagship title BATTLEGROUNDS MOBILE INDIA have now established themselves among the most celebrated brands in India’s creative and advertising landscape this year.
KRAFTON India Dominates Abby Awards 2026
At the Abby Awards 2026, KRAFTON India emerged as the second most awarded brand of the year, showcasing its strong storytelling, innovative campaigns, and immersive gaming experiences.
The company secured:
- 3 Gold
- 19 Silver
- 8 Bronze
- 4 Merit Awards
This remarkable tally brought KRAFTON India’s total to 34 awards during the festival.
One of the standout moments of the evening was the campaign “The Great In-Game Wedding”, which won Gold in the Brand Experience & Activation Services category. The campaign received widespread appreciation for blending gaming culture with emotionally engaging storytelling.
Big Success at Kyoorius Creative Awards 2026
KRAFTON India continued its winning streak at the Kyoorius Creative Awards 2026, where the company was recognized as one of the night’s top-performing brands.
The brand earned:
- 1 Grey Elephant
- 15 Blue Elephants
Award-Winning Campaign Breakdown
The Great In-Game Wedding
- 7 Blue Elephants
- 1 Grey Elephant
Everyone Loves a Good Fight
- 5 Blue Elephants
BGMI Career Mode
- 1 Blue Elephant
BGMI South Regional Films
- 2 Blue Elephants
These victories highlighted BGMI’s ability to connect with audiences across different formats, languages, and creative approaches.
A Wide Creative Spectrum That Stands Out
What makes KRAFTON India’s achievement especially significant is the diversity of creative work that earned recognition.
Unlike many brands that dominate a single category, BGMI campaigns were honored across multiple creative disciplines, including:
- Regional storytelling
- AI-powered digital experiences
- In-game activations
- Offline experiential campaigns
- Long-format branded films
- South India-focused content
This rare creative range helped KRAFTON India stand apart during the 2026 awards season.
BGMI Career Mode Highlights In-House Innovation
Another major highlight from the awards season was the recognition received by BGMI Career Mode, an AI-powered psychometric experience developed internally by KRAFTON India’s in-house creative and product teams.
The project demonstrated the company’s growing capability beyond gaming, showcasing innovation in digital engagement and interactive storytelling. Its success also placed KRAFTON India among a select group of Indian brands receiving top creative honors for internally developed campaigns.
Also Read: BGMI 5th Anniversary 2026: Events, Rewards & Celebration Guide
Multi-Agency Collaboration Behind the Success
The award-winning campaigns were made possible through collaboration between KRAFTON India and several leading creative agencies.
The creative ecosystem behind BGMI’s success included:
- 22Feet Tribal Worldwide
- Enormous Brands
- Leo India
- KRAFTON India’s in-house creative team
The combination of agency expertise and internal innovation played a key role in delivering award-winning campaigns throughout the year.
BGMI’s Global Creative Recognition Continues
With these latest wins, BGMI has now been recognized at five consecutive national and international creative festivals over the past 12 months.
These include:
- ADFEST 2026
- Cannes Lions 2025
- Spikes Asia 2025
- One Show Asia 2025
- Abby Awards 2026
- Kyoorius Creative Awards 2026
The consistent recognition reflects BGMI’s evolution from a popular mobile game into one of India’s strongest youth-focused entertainment and creative brands.
Conclusion
KRAFTON India’s exceptional performance at the Abby Awards and Kyoorius Creative Awards 2026 marks a defining moment for both the company and India’s gaming industry. By combining immersive storytelling, innovative technology, regional outreach, and experiential marketing, BGMI has successfully built a creative identity that resonates far beyond gaming.
As the brand continues to collect accolades across global and national platforms, KRAFTON India is rapidly positioning itself as one of the most influential creative forces in India’s digital entertainment ecosystem.
Also Read: BGMI BMPS 2026 Lucky Spin: Rewards, Crates & Prize Pool
