Press Release
India, 01 October 2026: Dermis Oracle, a science-led dermocosmetic brand, has introduced its Anable D-Calm Hard Water Repair Shampoo and Conditioner, specially formulated to tackle the harmful effects of hard and mineral-rich water on hair. Priced at INR 999 and INR 799 each, respectively, this new duo offers targeted chelation of minerals, hydration, repair, and protection for healthier, stronger hair.
Exposure to hard water often leads to mineral buildup, dryness, frizz, brittleness, and dullness, especially in chemically treated and colour-treated hair. The Anable D-Calm range combines targeted ingredients to address these concerns. The Shampoo demonstrated a 48.10% reduction in hard-water damage after six washes, along with a 3.67% improvement in hair strength after three washes, while the Conditioner demonstrated a 52.50% reduction in hard-water damage after six washes, improved hair shine by 13.27% and reduced hair frizz by 22.49%.
The Shampoo contains Gluconolactone, Bioecolia®, Xylishine®, Dexpanthenol, and Hyanutra-RH®, which work together to gently exfoliate, chelate minerals, support the scalp microbiome, and retain moisture. The Conditioner is enriched with Shea Butter, Hydrolysed Pea Protein, Argan Oil, and Vitamin E, supporting hair-fibre strength and smoothness for more manageable hair.
Commenting on the launch, Mr Ankit Sunita Mahesh Tripathi, Founder & CEO of Dermis Oracle, said, “Hard water can gradually degrade hair quality through mineral buildup and disrupt moisture balance. With the Anable D-Calm Shampoo and Conditioner, our focus was to develop a science-led solution that goes beyond cleansing to support hydration, repair, and protection. This launch reflects our commitment to creating targeted haircare solutions for everyday concerns faced by consumers.”
Suitable for all hair types, including dry, dehydrated, frizzy, chemically treated, and colour-treated hair, the range is ideal for those regularly exposed to hard or chlorinated water. These products are prescribed by leading dermatologists and trichologists and are also available to purchase on leading e-commerce marketplaces, including Amazon and Flipkart, expanding Dermis Oracle’s portfolio with a specialised solution for hard-water-related hair challenges.
About Dermis Oracle
Dermis Oracle is a science-led dermocosmetic company established in 2023, developing dermatologist-designed skincare and haircare solutions for Indian consumers. The company brings together dermatological expertise and scientific knowledge to create formulations that prioritise safety, efficacy, and consumer trust. The company’s portfolio includes Seekcaus, a sun protection range developed for concerns such as hyperpigmentation, sun damage, photoaging, and sensitive skin; and Anable, a scalp and haircare range designed to address hair fall, scalp dryness, hard-water damage, weak follicles, and overall scalp health.
Guided by its philosophy, “Doctor First. Clinically Proven. Science Backed." Dermis Oracle combines medical expertise with continuous innovation to develop evidence-backed solutions for evolving skin, scalp, and haircare needs. Since its inception, Dermis Oracle has expanded its presence through dermatologists, skin clinics, pharmacies, modern trade, leading e-commerce platforms and healthcare marketplaces. Looking ahead, the company aims to strengthen its presence across India while continuing to expand its product portfolio and digital commerce network.
