Virat Kohli is turning a footwear launch into one of the biggest fan events of the year. On June 21, 2026, One8 will host its first-ever Global Premiere at Yashobhoomi in New Delhi, unveiling its debut premium footwear collection in front of thousands of fans. But there is a catch: you cannot simply buy a ticket.
To attend the event, fans must pre-book a pair of One8 shoes through the District by Zomato app. The shoe purchase generates a QR code that serves as the exclusive entry pass to the launch event. Demand has already surged, with early shoe drops reportedly selling out quickly and waitlists beginning to form.
For Virat Kohli fans, sneaker enthusiasts, and collectors, this is more than a product launch. It is an opportunity to see Kohli in person, experience the brand’s biggest reveal yet, and attend a live performance by Punjabi music star Karan Aujla.
Quick Facts
| Detail | Information |
|---|---|
| Event | One8 Global Premiere |
| Date | June 21, 2026 |
| Venue | Yashobhoomi, India International Convention Centre, New Delhi |
| Founder | Virat Kohli |
| Special Guest Performance | Karan Aujla |
| Entry Method | Purchase eligible One8 shoes |
| Ticket Format | QR Code generated after purchase |
| Shoe Collection Pickup | At the event venue |
| Status | High demand, limited availability |
How to Attend the One8 Global Premiere
The process is simple, but availability may not be.
Step 1
Open the District by Zomato app.
Step 2
Search for the One8 Global Premiere event.
Step 3
Choose your preferred One8 shoe model and size.
Step 4
Complete the payment.
Step 5
Receive a digital QR code, which acts as your event pass.
Step 6
Visit Yashobhoomi on June 21 and collect your shoes at the venue.
Unlike traditional launch events, purchasing the product itself secures access. This approach has created urgency, making every pair of shoes part merchandise, part collectable, and part event ticket.
For years, Virat Kohli has been one of India's most influential athletes and lifestyle icons. His One8 brand has expanded beyond apparel into fragrances, restaurants, fitness, and collaborations.
The Global Premiere represents a major milestone because it introduces One8's first standalone premium footwear collection.
Instead of relying solely on retail shelves, the brand is launching through an immersive experience that blends entertainment, fashion, technology, and fan engagement.
One8 Global Premiere Attractions
While Kohli's presence is the headline attraction, the event is being designed as a full-scale fan festival.
Visitors can expect:
- Interactive product showcases
- One8 Lab experiences
- Dedicated brand installations
- One8 Café experiences
- Sneaker displays
- Live entertainment zones
- Exclusive merchandise opportunities
- Karan Aujla's live performance
The combination of sports, music, fashion, and celebrity culture gives the event a festival-like atmosphere rather than a conventional product launch.
For younger audiences especially, that combination could be a major draw.
One8 Premium Footwear Collection
The footwear lineup is divided into distinct categories targeting different audiences.
Seam XVIII Signature Series
This is the headline collection making its debut at the Global Premiere.
Inspired by cricket, the designs incorporate seam detailing and cricket-ball-inspired aesthetics.
Seam XVIII OG
The flagship sneaker arrives in a premium 'Test Red' colourway that pays tribute to cricket's traditional red ball.
Boom Rush
Finished in "Sonic Blue," this model introduces SONICGRIP technology for enhanced traction and stability.
These sneakers are expected to become the most sought-after pieces from the launch because they represent One8's independent identity rather than a collaboration.
PUMA x One8 Athleisure Collection
The partnership between One8 and PUMA remains one of the brand's strongest assets.
The athleisure collection focuses on versatility and daily wear.
Ace One8
Designed for training sessions, gym workouts, and casual use.
Key features include:
- Breathable mesh construction
- Lightweight feel
- Durable rubber sole
Dart One8
Built around everyday comfort.
The model stands out because of its distinctive curved strap design.
Tread Gryp One8
A bold sneaker featuring:
- Thick rubber sole
- Modern graphic styling
- Streetwear-inspired aesthetics
X-Ray Millenium One8
Perhaps the most visually striking model in the lineup.
Features include:
- Chunky retro silhouette
- Ivory Glow accents
- Gray Violet tones
- High Risk Red highlights
The design taps directly into the ongoing popularity of retro running-inspired sneakers.
One8 Select Premium Leather Footwear
Not every customer wants athletic footwear.
For professionals and formal-wear enthusiasts, One8 Select offers a more refined option.
The collection uses genuine leather and focuses on sophisticated styling.
Buy NowAvailable options include:
- Slip-on loafers
- Driving shoes
- Cross-strap slippers
Primary color choices include:
- Black
- Brown
- Tan
This category reflects One8's ambition to become a complete lifestyle brand rather than remaining confined to sportswear.
Why Are Fans Rushing to Buy?
Several factors are fueling demand.
Limited Access
Event attendance is directly linked to shoe purchases.
Once inventory sells out, access disappears.
Virat Kohli's Popularity
Few Indian athletes command Kohli's level of fan loyalty.
Many attendees see the event as a rare chance to experience a brand launch alongside the cricket superstar.
First-Ever Footwear Premiere
Collectors are often drawn to inaugural releases because they can become memorable milestones in a brand's history.
Karan Aujla Performance
The addition of one of Punjabi music's biggest stars broadens the event's appeal beyond cricket fans.
What Makes This Launch Different?
Most footwear launches happen online or inside retail stores.
One8 is taking a different route.
The brand is transforming a product release into a live entertainment experience where sports, fashion, celebrity culture, and music converge under one roof.
That shift reflects a larger trend in consumer behaviour.
People increasingly seek memorable experiences rather than simply purchasing products.
The One8 Global Premiere attempts to deliver both.
Should You Check Availability Right Now?
Yes.
If attending the event is important to you, checking the District by Zomato app immediately is the best move.
Early drops have already witnessed strong demand, several sizes have sold rapidly, and available slots are limited.
Since every shoe purchase doubles as an event pass, waiting could mean missing both the footwear and the experience.
FAQ
When is the One8 Global Premiere?
The event is scheduled for June 21, 2026.
Where is the event taking place?
It will be held at Yashobhoomi (India International Convention Centre), New Delhi.
How do I get a ticket?
You do not need to buy a separate ticket. Purchasing an eligible One8 shoe through the District by Zomato app generates a QR code that serves as your entry pass.
Will Virat Kohli attend the event?
Yes. Virat Kohli is expected to be a central part of the Global Premiere experience.
Who is performing live?
Punjabi singer and global music star Karan Aujla will perform live at the event.
Can I collect my shoes later?
The booked shoes are scheduled to be collected directly at the event venue.
Which One8 shoes are expected to be most popular?
The new Seam XVIII Signature Series, especially the Seam XVIII OG and Boom Rush models, are likely to attract the strongest demand because they represent One8's first independent premium sneaker launch.
The One8 Global Premiere is not simply a sneaker release. It is Virat Kohli's most ambitious lifestyle-brand event yet, combining exclusive footwear, celebrity access, music, and fan experiences into a single package. With limited inventory, growing waitlists, and one of India's biggest sporting icons at the centre of it all, June 21 could become a defining moment for the future of the One8 brand.
