India, 23 October 2026: UNDRESS, India’s premium men’s intimatewear brand, has partnered with Rizz Master, a new vertical dating entertainment show on JioHotstar Tadka, as its presenting brand. The show premiered on 22 October 2026, with its first episode set to go live on 29 October 2026, featuring Elvish Yadav, Isha Malviya and Rajat Sood. The association brings UNDRESS into a cultural conversation around confidence, attraction, chemistry and making an impression.
The association goes beyond conventional sponsorship, linking the show’s focus on making an impression with UNDRESS’s ambition to change how men think about their clothing. While the category has traditionally centred on functionality and comfort, UNDRESS is bringing confidence, attraction and intention into how men think about what they wear and how it relates to intimacy.
Through this partnership, UNDRESS aims to challenge the traditional expectation that women should make the effort in relationships while men’s intimatewear remains purely functional. This reflects the brand’s belief that making an impression is only the beginning and that intention and effort remain important as a relationship develops.
“Men have always been told that what they wear underneath is about comfort and function. We believe it can be about much more,” said Shradha Chaturvedi, Founder, UNDRESS. “Rizz is about confidence, chemistry and making an impression. But attraction does not end when you get the date. The effort continues, and intimatewear can be part of that effort. Our association with Rizz Master allows us to bring that conversation to a wider, younger audience in a way that feels culturally relevant and contemporary.”
Through its association with Rizz Master, UNDRESS seeks to promote a more intentional and shared approach to intimacy. Its philosophy, “If intimacy involves two people, the effort should too,” reinforces the brand’s belief that intimacy calls for intention and shared effort.
About UNDRESS
UNDRESS is a luxury men’s intimatewear brand launched in 2026, built around the proposition “Made by a Woman, for Men”. The brand aims to move beyond the conventional, function-led approach to men’s underwear by bringing together comfort, considered design and attention to detail, with a greater focus on how men feel in what they wear.
Inspired by the idea that men’s intimatewear can be more intentional, UNDRESS combines contemporary design with a focus on fit, construction and comfort. Its “Pre-Approved by Women” approach reflects the brand’s female-led perspective on design, while its products use a blend of 88% Micro Modal and 12% Spandex for a soft, breathable and stretchable fit.
Influenced by Parisian design, UNDRESS’s collection includes Dragon Lust, Royal Affair, Afterdark, Wild Escape, Summer Fling, Illicit, Bare, Illegal and Revolt. Available in sizes S to XXL, the range is priced between ₹799 and ₹1,399. Through its focus on fit, feel and design, the brand seeks to bring a more considered approach to men’s intimatewear.
