Press Release
- Bengaluru FC vs Sporting Club Delhi, the season opener, records 8.9 million YouTube views across reported formats
- NorthEast United FC vs Mohun Bagan Super Giant leads English-feed viewership with 17 million views
- Five matches record 65 million YouTube views, with 120,000 new subscribers taking the MG ISL’s YouTube channel to 2.7 million and engaged views accounting for 25% of total views.
National, October 15, 2026: The MG Indian Super League (MG ISL) 2026-27 season started strong, recording 65 million YouTube views and reaching 52 million viewers across five matches in its opening week.
The season opened on October 10 with Bengaluru FC taking on Sporting Club Delhi. The opening fixture generated 8.9 million YouTube views across the reported formats, with peak concurrent viewership on the English feed reaching 85,277 viewers. Inter Kashi vs Kerala Blasters FC recorded the highest peak concurrent viewership on the English feed, at 349,073 viewers. In comparison, NorthEast United FC vs Mohun Bagan Super Giant led the Hindi feed with 100,660 viewers. The figures highlight the audience tuning in live across both language feeds.
NorthEast United FC versus Mohun Bagan Super Giant emerged as the most-viewed fixture in the English feed, recording 17 million views. The match also led viewership in the Hindi feed, highlighting the importance of multilingual content in reaching India's diverse football audience.
Beyond viewership, the opening week recorded 16.8 million engaged views, while 120,000 new subscribers joined the League's YouTube channel, taking its subscriber base to 2.7 million. Fans also drove 1.6 million live interactions across the five matches through chat messages and reactions.
The opening-week performance comes as every MG ISL match is available live and free on YouTube, alongside television coverage on Sony Sports Network and live streaming on SonyLIV. This multi-platform approach aims to make Indian football more accessible, giving fans across the country greater choice in how they follow their clubs and the competition.
The MG ISL 2026-27 season commenced on October 10 and runs until May 31, 2027.
About the MG Indian Super League:
The MG Indian Super League (ISL) is India’s top-tier professional football league. The league provides a national platform for professional football, bringing together clubs, players, coaches, fans, broadcasters and commercial partners while contributing to the development of the sport in India. The MG ISL features 13 clubs: Bengaluru FC, Chennaiyin FC, Churchill Brothers FC, East Bengal FC, FC Goa, Inter Kashi FC, Kerala Blasters FC, Mohun Bagan Super Giant, Mumbai City FC, NorthEast United FC, Odisha FC, Punjab FC and Sporting Club Delhi. The league operates under a club-led commercial model, with participating clubs holding the commercial rights, administrative control and oversight of key operational aspects.
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