Games of the Future 2026 Builds Worldwide Distribution Network Across Broadcast, OTT and Creator Platforms
Global media distribution strategy spans television, digital streaming and creator platforms, expanding international access to the world's premier phygital sporting event.
Dubai, 24 July 2026: Phygital International, the global rights holder and driving force behind the Games of the Future, has confirmed an extensive international broadcast and streaming network that will bring the world's premier phygital sporting event to audiences across Europe, Asia, Africa, the Americas and Oceania.
Taking place in Astana, Kazakhstan from 29 July to 9 August, the Games of the Future 2026 will be delivered through three complementary distribution channels: an expanding network of international broadcast partners, a global community streaming programme and Phygital+, the official streaming platform of the Games of the Future. Together, these platforms will provide live and on-demand coverage across all eight disciplines throughout the tournament.
The Games of the Future 2026 will bring together more than 800 participants representing over 50 nationalities, while around 10,000 international visitors are expected to travel to Astana for the event. The announcement builds on the continued international growth of the Games, with the 2025 edition generating more than 450 million broadcast views worldwide, demonstrating growing international demand for phygital sport.
The international broadcast line-up includes a growing portfolio of media partners across key territories, reflecting the continued global demand for phygital sport. Confirmed partners include BIGG TV (France and worldwide), ESR TV (USA and worldwide), Unbeaten (Australia), Play TV (Brazil), Fox Sports Mexico, StarTimes (Africa), alongside a comprehensive domestic distribution network in Kazakhstan through QazSport, Q Sport, Sport Plus Qazaqstan, Freedom Media, Kinopoisk, Bee TV and TV Plus, with additional international and regional broadcast agreements yet to be announced.
Complementing traditional broadcast coverage, the Games of the Future Community Streaming Program continues to grow, with more than 50 creators already confirmed to co-stream the event to their own audiences around the world. The free-to-join initiative provides approved creators with official broadcast access, ready-made content, branding assets and ongoing support, helping expand the reach of phygital sport across multiple languages and digital communities. Registration for the programme will remain open throughout the Games.
Every competition session will also be available globally on Phygital+, Phygital International's official streaming platform, offering live coverage alongside a growing video-on-demand library. Selected disciplines will additionally be streamed through the official Games of the Future YouTube and Twitch channels, providing fans with even more ways to follow the action.
"The Games of the Future has always been about bringing together communities through sport, technology and entertainment," said Dan Merkley, CEO at Phygital International. "Our global distribution strategy reflects that same philosophy. This broadcast and streaming line-up underscores both the growing international demand for phygital sport and the evolution of sports media consumption. By combining traditional broadcasters, creator-led distribution and our own direct-to-consumer platform, we're ensuring the Games of the Future reach audiences through the channels they trust most.”
Competition begins on 29 July with Phygital Basketball, setting the tone for 12 days of elite competition across eight phygital and esports disciplines. From Phygital Fighting and Phygital Shooter to MOBA PC, Battle Royale and Phygital Dancing, the world's best will compete before the Games reach their climax on 9 August with the finals of MOBA Mobile and Phygital Football.
Throughout the event, stakeholders, media and fans can also follow the latest news, announcements and competition highlights via the official Games of the Future website and social media channels.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit https://Phygitalinternational.com or contact us at: press@phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 were held in Abu Dhabi while the Games of the Future 2026, will be held in Astana.
