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JioStar Signs 27 Mega Sponsors for TATA IPL 2026: Even before the excitement of the TATA IPL 2026 has begun, the digital and broadcasting spheres are already abuzz with activity. JioStar, the new entity formed following the merger of Reliance and Disney, has unveiled its list of sponsors for the upcoming season. This year, JioStar has onboarded a total of 27 major brands, a testament to advertisers' unwavering confidence in cricket.
Top Brands for TATA IPL 2026: Co-Presenting and Co-Powered Tier Sponsors
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Topping this year's sponsorship lineup is the Co-Presenting tier, which appears to be dominated by the technology and consumer goods sectors.
- Key Names: Google Search AI Mode, Campa Energy, Havells, and Lloyd.
- Co-Powered Tier: This category includes Birla Opus, Hero MotoCorp, and e-commerce giant Amazon.in.
This marks the first time that the AI (Artificial Intelligence) category has been given such prominence on a major platform like the IPL, signaling the evolution of technology and marketing trends.
IPL 2026 Associate Sponsors: FMCG, Fintech & More
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JioStar has brought on board several industry stalwarts from diverse sectors, including banking, FMCG, and automobiles, as Associate Sponsors:
- FMCG and Consumer Goods: Amul, Mother Dairy, Sunfeast YiPPee!, Vimal Elaichi, Mondelez, and Asian Paints.
- Financial and Fintech: AMFI (Association of Mutual Funds in India), Groww, Angel One, Muthoot Finance, RuPay, Google Pay, and SuperMoney.
- Mobility and E-commerce: MRF, TVS EV, Rapido, Vida, Gillette, and Flipkart Minutes.
Also Read: RCB vs SRH IPL 2026, Pitch Report, Head to Head, Playing 11, AI Prediction
Special Show Partnerships for TATA IPL 2026
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The broadcaster has also entered into agreements with brands for specific shows:
- Cricket Live: The iconic dairy brand Amul will present this show.
- Match Centre Live: Championing technology, Google Search AI Mode will be the face of this show.
Anup Govindan, Head of Sales – Sports at JioStar, said:
"The strength and diversity of this year's sponsor lineup reflect the advertisers' continued trust in JioStar. India's historic T20 World Cup victory and the rise of new stars have made the IPL an unparalleled platform. Despite global economic challenges, this commitment from brands proves the tremendous value that the JioStar network delivers."
Also Read: RCB vs SRH Key Players: Top 3 Stars to Watch Out for at Chinnaswamy
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