The Board of Control for Cricket in India (BCCI) secretary Jay Shah has said that the Indian Premier League (IPL) will have a two-and-a-half-month window in the International Cricket Council (ICC) ‘s next FTP cycle. The decision was made just a couple of hours after the marquee cricket tournament’s media rights were sold at a phenomenal price.
The giddy heights that the IPL media rights have reached is a reflection of how big the tournament has become over the last 15 seasons, in terms of popularity and revenue.
The intense bidding war for the media rights witnessed Disney+Star renewing its collaboration with the IPL as they successfully won the bid for Package A, which was the TV rights in the Indian subcontinent for a staggering INR 23,575 crore. Meanwhile, the Reliance industries-owned media venture Viacom18 has acquired digital rights in the Indian subcontinent for a whopping INR 20,500 crore.
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In a press conference after the IPL media rights e-auction, Jay Shah was asked "why BCCI scaled up the cumulative base price of media rights in excess of Rs 32,500 crore. He was also asked about IPL having 94 games in a single season.
In reply, Shah said: “You need to understand that in 2018, it was for 60 games. For the next cycle, we will have 410 games, with 74 games each in the first two seasons and then 84 games in the next and finally 94 in the 2027 edition.
That is an aspect we have worked upon. Let me inform you that from the next ICC FTP calendar, IPL will have an official two-and-a-half-month window so that all the top international cricketers can participate. We have had discussions with various boards as well as the ICC.”
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