India’s gaming industry has experienced rapid growth, being recognized as the top globally. It is estimated that the whole industry is worth $930 million. A combination of a few factors contributes to the immense growth. One of them is the pandemic, as the market drastically improved in the first nine months of 2020. No wonder, as people had limited entertainment options and could easily access the top slots from their mobile devices.
The gaming industry consists primarily of mobile users, with 85% of the overall market. Anyone can find a mobile phone that matches their budget at reasonable prices. Accessing sites like Bettingguru is convenient, and you can play from anywhere at any time. The penetration of smartphones in the Indian market is one of the reasons for the immense growth of the gaming market.
On the other hand, we have fast and cheap internet connections as a decisive factor in developing the gaming industry. With affordable data tariffs, anyone could afford to have stable mobile internet.
The increased disposable income in India is one of the factors that contributed to the industry growth. With the comprehensive implementation of digital payment options, the Indian players had everything they needed to play.
During the pandemic, the demand for content rapidly changed. Users were forced to find alternative ways of entertainment during the lockdowns. Indians saw gaming as a way to fill the gaps, providing entertainment and socialization options when they were needed the most.
The Apple Store and Google Play had 50% more traffic during these months. The statistics confirm that Indians spent more time gaming during the lockdowns. Before the pandemic, the average gaming time was 151 minutes. During the lockdowns, it increased to 218 minutes, which is enough.
The investments can also note the immense growth of the gaming industry. Gaming giants have already boosted investments by 78%, meaning they see the potential. With more than 400 companies in the gaming sector, the industry will increase in the future.
One of the promising aspects of the gaming industry is eSports. This sector contributes 9% to the industry.
The gaming industry is prone to updates as the customer’s needs change. Games will cater to the female target group to highlight the inclusive approach.
On the other hand, games are an ideal medium for advertisement, according to research. Many Indians enjoy food and drinks while playing. Therefore this is seen as a vast opportunity for paid advertising. Companies in the food industry can target the players, knowing that they are interested in their particular product.
The most significant chunk of revenue in gaming falls in advertisement. Therefore it is essential to understand the user’s needs to show targeted ads. The average user in India is price sensitive and value-conscious, so the companies should adjust their marketing efforts accordingly. The current business model offers free games, which is proven to be the most effective for this market. The revenue comes from advertisements and in-app purchases. Therefore, gaming enthusiasts have no barriers to playing. They can get online and enjoy their favorite game free of charge.
Many know that the Indian gaming market lacks government regulation. The current laws are outdated and quite unclear, so they need to take action in this sector. The gaming industry is quite promising, and the government should enhance its growth. In addition, the government is expected to establish educational opportunities for young people to pursue a career in the gaming industry.
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