
This is big news for Royal Challengers Bangalore (RCB) fans. The team's current owner, Diageo, has officially announced that it is selling its IPL franchise. This move will take place before the IPL 2026 season, and the company aims to complete the deal by March 31, 2026.
Diageo informed the Bombay Stock Exchange (BSE) on Wednesday, November 5, that it has initiated a "strategic review" of its subsidiary, Royal Challengers Sports Private Limited (RCSPL). The company owns Royal Challengers Bangalore and manages both the men's Indian Premier League (IPL) and Women's Premier League (WPL) teams.
Praveen Someshwar, CEO of United Spirits Limited (USL), Diageo's Indian business, said, "RCSPL is a valuable and strategic asset for us, but it is not part of our core liquor business. We are taking this step to focus on our core business in India."
The company also revealed that it has begun discussions with potential buyers. According to a Bloomberg News report in June, the deal could be valued at up to $2 billion (approximately Rs 16,600 crore).
The sale of RCB could set a new record for the valuation of IPL teams. Today, the IPL is not just a cricket league, but a global sports brand. Its teams are now considered comparable to international leagues like the NFL and EPL.
Diageo wants to focus more on its alcohol brands in India, such as Royal Challenge, Smirnoff, and Johnnie Walker. Furthermore, the Indian government has recently tightened its restrictions on the promotion of alcohol and tobacco brands in sports.
Speculation is rife about who will be the new owner of RCB after its sale. Names such as Adar Poonawalla, the JSW Group, and some foreign investors are surfacing. Whoever becomes the new owner will not only enhance the team's brand value, but will also be a force to reckon with.
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