Team India New Sponsor: Know all about Apollo Tyres

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Apollo Tyres is Team India's new main sponsor: Apollo Tyres has acquired the sponsorship rights of the Indian team and won the tri-series by placing a whopping bid of Rs 579 crore. The sponsorship deal is for three years and covers 121 bilateral matches and 21 ICC matches.

The Indian cricket team, one of the most popular and iconic sports brands in the world, is starting a new chapter. Now the logo of Apollo Tyres will appear on Team India's jersey, which is a symbol of pride for millions of fans, instead of Dream11. This is not just a commercial agreement, but an important partnership between two big and successful brands of India - cricket and Apollo Tyres.

Let's know everything about this new deal and Apollo Tyres company.

Sponsorship journey of Indian cricket team

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The story of the logos of companies on the jersey of the Indian cricket team is quite old and interesting. In 1993, Wills was the first company to sponsor Team India's jersey. After that Sahara India Pariwar took over this responsibility from 2002 to 2013, which was the longest-running partnership in Indian cricket history. During this period, Team India achieved many historic victories, including the 2007 T20 World Cup and the 2011 ODI World Cup.

After Sahara, Star India played the role of jersey sponsor from 2014 to 2017, and then Oppo took over the responsibility. In 2019, Byju's replaced Oppo, and finally, Dream11 temporarily took over the position. Now, this legacy is being handed over to Apollo Tyres.

Also Read: Team India Jersey Curse, A list of sponsors who went bust

Key points of the Apollo Tyres to India team deal

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According to reports, this deal is not only the beginning of a new partnership, but it is also financially better than the previous agreement.

Deal amount: Apollo Tyres will pay BCCI around ₹4.5 crore for every match. This amount is much higher than the ₹4 crore per match being paid by Dream11.

Duration: The deal will be effective till 2027, during which the Indian team is going to play more than 130 international matches. This will give Apollo Tyres a chance to build a big brand identity globally.

Competition: Apollo Tyres beat several major companies, such as Canva and JK Tyre, for this sponsorship.

Key information about Apollo Tyres

• Founded: 1972
• Founder: Rana Tyres Pvt Ltd
• Chairman and Managing Director: Omkar Kanwar
• Headquarters: Gurugram, Haryana
• Deal amount: According to reports, the deal is worth more than ₹4.5 crore per match. This amount is more than the ₹4 crore being offered by Dream11.
• Deal duration: The partnership will likely continue till 2027, covering all international matches of the Indian cricket team.

Apollo Tyres: Who is it and what does it do?

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• Apollo Tyres Limited is an Indian multinational tyre manufacturing company. It was founded in 1972 and today it is a well-known name around the world. The company is headquartered in Gurugram, Haryana.
• Foundation and history: The company was started by Rana Tyres Pvt Ltd. Its founders were Omkar Kanwar and his father Raunak Singh. Omkar Kanwar is currently the chairman of the company, while his son Neeraj Kanwar holds the role of vice chairman and managing director. The company set up its first plant in Perumbra, Kerala in 1975 and gradually expanded its operations across India and the world.
• Global presence: Apollo Tyres' business is not limited to India. The company also has manufacturing centers in Europe, including the Netherlands and Hungary. The company sells tyres under its brand 'Apollo' as well as the European brand 'Vredestein'. Today, its products are sold in more than 100 countries around the world.
• Product range: The company manufactures tyres for passenger cars, trucks, buses, two-wheelers, and agricultural vehicles. It is known for its strong research and development (R&D) facilities, allowing it to constantly introduce new and improved products.
• Sponsorship in sports: Even before cricket, Apollo Tyres has been an active sponsor in the sports world. It has also partnered with football clubs such as Manchester United and Chennaiyin FC, which has helped in its global branding. This partnership with the Indian cricket team will surely take its brand value to new heights.

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