The media rights for the next five seasons of IPL will be auctioned today. At present, it is Rights Star Network are near. Viacom18 JV (Giant Venture), current rights holder Walt Disney (Star), Zee, and Sony are the four contenders for the package whose TV And the digital market are in the race. Reliance Industries Limiteds Viacom18 is being considered one of the strong contenders for both TV and digital rights. Earlier, Amazons name was also involved in the race but it was out of the race without giving any reason. Gone. E-Auction will be held for two days for 74 matches of every season. The auction will be held for a period of five years from 2023 to 2027. In which the number of matches can also be increased to 94 in the last two years.
Today is a big day for Indian cricket and BCCI. Today there will be an E-Auction for the media rights of IPL. This auction can start at 11 am. First, there will be an auction for Package A and Package B, for which Sony Network, Disney Hotstar, and Reliance Viacom 18 will be auctioned.There will be a fight in the middle. ZEE can also stake its claim for Package A. Google and Amazon have already withdrawn their names.
The value of an IPL match has gone above 100 crores. In package A, the bid amount has gone above 55 crores while in package B this amount has gone above 50 crores.
Media rights bids are currently at 43,000 crores heading towards 50,000 crores, The media rights bids are reportedly standing at the 43,000 crore mark. While the IPL Digital Rights bid has crossed the 19,000 crore figure, the bids for the broadcastings rights are currently at 24,000 crore- implying a total of 43,000 crores. Notably, the figures are specified for the rights pertaining only to the Indian subcontinent.
It is estimated that IPL media rights have crossed Rs 40,000 crore so far. This means the media rights value of the league has more than doubled as compared to the 2018-2022 media rights value that was won by Star India for Rs 16,347 crore for TV and digital rights.
IPL Media Rights Package A deals with the TV rights of the league in the Indian subcontinent. For the next 5 years, the BCCI has set its base price of 18130 crores has been fixed. In this, the cost of each match is 49 crores. Whereas package B which is related to digital rights has its base. The price for the next 5 years is Rs 12210 crores. In this, the cost of each match is 33 crores.
Americas National Football League is currently the most expensive league in the world. The price per match in this league is Rs 133 crore. after that the otherAt number one is the English Premier League, where the price per match is Rs 81 crore. Major League Baseball is at number three. Whereas IPL is the worlds largestIt is at number four in the list of expensive leagues, in which the price per match was Rs 54 crore at present. But it is estimated that now it is the most expensiveIn the case of the league, the English Premier League can reach the second number. According to BCCI Treasurer Arun Dhumal, IPL is new this time. Can set records.
“We are confident IPL Media Rights tender will set a new benchmark for the sports industry. Don’t want to predict any number. But the BCCI is confident that it will be a record-breaking number,” BCCI Treasurer Arun Dhumal was quoted by InsideSport.
IPL media rights auction will be held on June 12 and 13. Tv and media rights will be auctioned on the first day. For this, companies will have to put their amount above the base price. The company whose amount is highest will get the right to that package. Companies will have to put a different amount for each right i.e. every package.
On the appeal of the auctioneers, the BCCI has approved incremental bids of more than 50 lakhs. One interesting thing about this auction is No one is aware of who is bidding in this e-auction. If the price comes on the screen, then it would be known that so much Bid has been placed.
7 parties clear technical bids From what is being reported so far, Google or YouTube has pulled out of the race to get the IPL Media rights. One of the major reasons that has been cited is the estimated 25-28% drop in the IPL 2022 ratings. Disney Star, Reliance Viacom18, Sony Network, Zee Entertainment, Times Internet (Digital Rights), Reliance Jio (Digital Rights) and SuperSport (International Right) are the parties that have reportedly cleared the technical bids. Among these, Zee Entertainment is unlikely to bid as their partner Sony Network is already part of the bidding tussle.
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