Indian women's endorsement value rises by over 50%
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According to leading management firms, the endorsement value of India's leading women cricketers has increased by over 50%. This commercial success has set a new benchmark for women cricketers, as deals for top players are now easily crossing the ₹1 crore mark.
Significant jump in endorsement fees for leading players
- Jemimah Rodrigues: World Cup star performer Jemimah Rodrigues' brand value has increased from around ₹60 lakh to ₹1.5 crore per deal.
- Shefali Verma: Explosive opener Shefali Verma's endorsement value has also increased from around ₹40 lakh to ₹1 crore.
Increased popularity on social media as well
Industry experts have confirmed this positive trend.
Tuhin Mishra (Managing Director, Baseline Ventures): He explained that endorsement fees for top players have increased from around ₹60 lakh to ₹1.5 crore per deal. Endorsements are expected to increase by 25-55%, and this figure could be even higher for exceptional performers in the World Cup.
Karan Yadav (Chief Commercial Officer, JSW Sports): He agreed, saying that there has been a 'sharp jump' of two to three times in the endorsement value of top-level players.
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Social Media Growth
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Athletes' social media followers have increased significantly, a clear testament to increased fan engagement:
- Jemimah Rodrigues: Followers have doubled to 3.3 million.
- Shefali Verma: Followers have increased by almost 50%.
Traditionally male-dominated brands Attraction
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Players like Smriti Mandhana are now advertising major brands like Hyundai, Gulf Oil, SBI, and PNB MetLife. These brands have traditionally been associated with male ambassadors, reflecting the growing influence and widespread appeal of women cricketers.
This historic victory is not limited to the playing field; it has opened new doors of commercial and social recognition for Indian women cricketers.
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