In a groundbreaking shift, food and grocery delivery giant Zomato has officially announced its name change to ‘Eternal.’ The announcement, made on Thursday by CEO Deepinder Goyal, marks a strategic evolution in the company’s journey, reflecting its expanding business ecosystem and long-term vision.
Why the Name Change?
Goyal confirmed that the company’s board has approved the renaming and is now seeking shareholder endorsement. If approved, the corporate website will transition from zomato.com to eternal.com, and the stock ticker will shift from ZOMATO to ETERNAL. The company, now under the Eternal umbrella, will encompass four major businesses—Zomato (food delivery), Blinkit (quick commerce), Hyperpure (B2B food supply), and the newly added District.
From Foodiebay to Zomato to Eternal
Zomato’s journey began in 2007 as Foodiebay, before rebranding to Zomato in 2010. Over the years, it became India’s leading food-tech startup and the first in its sector to enter the BSE Sensex in December 2023.
Despite its financial successes, Goyal emphasized that Zomato was never just about revenue. It started as a simple initiative—uploading restaurant menus online—to provide better service to consumers. The company’s DNA has always been centred on customer convenience and innovation, and this name change signals an even greater vision.
Why ‘Eternal’?
Image Source: Twitter
Interestingly, the name ‘Eternal’ has been in use internally for two years—since Zomato’s acquisition of Blinkit. The leadership team believed the name would become public only when the company had expanded beyond just food delivery. With Blinkit’s rapid growth and other emerging verticals, the time had finally arrived.
Goyal acknowledged the weight of the name, stating, 'Eternal is a powerful name, and to be honest, it scares me to my core. True permanence isn’t built on bold claims of invincibility or the swagger of success.' The name represents a paradox: striving for long-lasting impact in a constantly evolving market.
This rebranding has several strategic implications:
- Diversification & Expansion: Moving beyond food delivery, Eternal aims to position itself as a multi-faceted business leader across quick commerce, logistics, and supply chain solutions.
- Brand Clarity: ‘Zomato’ will remain a consumer-facing brand for food delivery, while ‘Eternal’ represents the holding company, much like how Google restructured under Alphabet.
- Investor Confidence: A clear structural distinction could attract more institutional investors looking at the long-term potential of Eternal beyond Zomato’s food delivery business.
What’s Next for Eternal?
With the new identity in place, the next phase of Eternal’s growth will likely focus on expanding Blinkit, strengthening Hyperpure’s B2B network, and exploring new acquisitions that align with its vision. The transition is expected to be completed over the coming months, pending shareholder approval.
As the food-tech landscape continues to evolve, Eternal’s bold rebranding sets the stage for an innovative, diversified, and long-lasting business future.
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