The much-anticipated Allu Arjun starrer, Pushpa 2: The Rule, is making waves across the box office landscape even before its official release. In just 26 hours, the Hindi version of the film has achieved a monumental milestone, racing past 1.10 lakh ticket sales in the top national cinema chains, including PVRInox and Cinepolis. As of 4 PM Sunday, the breakdown of bookings shows PVRInox leading with 78,000 tickets sold, followed by Cinepolis with an impressive 32,000 tickets. This feat positions Pushpa 2 among the fastest Hindi-language pre-sellers in history, surpassing recent hits like Stree 2 and Animal.
A Race to Rewrite Box Office History
The Sukumar directorial is setting benchmarks and eyeing records held by some of Bollywood's most iconic films. By Wednesday night, Pushpa 2 aims to surpass the pre-sales of Shah Rukh Khan-led blockbusters Pathaan and Jawan. But the ambition doesn't stop there—Pushpa 2 could potentially top the pre-sale record of Bahubali 2, which sold 6.50 lakh tickets in multiplex chains. If successful, this would mark the end of a seven-and-a-half-year reign by the SS Rajamouli masterpiece, signalling the unparalleled buzz surrounding Pushpa 2.
Single Screens and Multiplex Chains on Fire
The frenzy isn't limited to multiplex chains. Single screens, traditionally dominant in mass-market audiences, are witnessing unprecedented demand. This phenomenon is being dubbed a 'Wildfire,' with the film’s pre-sale momentum setting benchmarks not seen in recent times. In smaller multiplex chains like MovieMax and Rajhans, Pushpa 2 is shattering previous records. For instance:
- Rajhans Cinemas: Expected to hit 40,000 tickets by Wednesday, surpassing KGF 2 by a 30% margin.
- MovieMax: Already sold over 5,500 tickets for opening day alone, with projections nearing 30,000 by midweek, eclipsing Stree 2 by 40%.
A Battle of Word of Mouth
While the pre-sales figures are nothing short of historic, the ultimate fate of Pushpa 2 lies in its reception among audiences. Positive word-of-mouth reviews could catapult the film to unprecedented heights in the Hindi-speaking belt. With its gripping storyline, stellar cast, and Allu Arjun’s magnetic presence, the film holds all the ingredients to become a cultural phenomenon.
What Lies Ahead
Given the current pace, Pushpa 2 is expected to set single-day records, especially in North India's mass circuits. However, challenges persist, such as limited-release plans for the Hindi version in South India and stiff competition in urban centres. Despite these hurdles, Pushpa 2 is poised to dominate, further cementing Allu Arjun’s pan-India superstar status.
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Akanksha Sinha
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