Instagram vs YouTube: Today, social media is not just a source of entertainment, but has also become the biggest platform for earning.
Instagram vs YouTube: Which platform generates more revenue?
Today, social media is not just a source of entertainment, but it has become a major source of income. Especially among young people, Instagram and YouTube are two platforms through which thousands of content creators are gaining recognition and earning substantial income. But the question often arises: which platform pays more, Instagram or YouTube?
How does YouTube make a profit?
The biggest source of income on YouTube is advertising. When someone watches your video, you earn money from the ads that run on it. Additionally, you can earn money through Super Chat, channel memberships, brand sponsorships, and affiliate marketing.
Earnings on YouTube depend on your video views, watch time, viewer location, and content category. In India, the average earning per 1,000 views is ₹20 to ₹100. However, if your channel targets an international audience, this income can reach ₹300-₹400 per 1,000 views.
How does one earn on Instagram?
Instagram doesn't generate revenue directly from advertising like YouTube. Earnings here primarily come from brand promotions, Reel sponsorships, affiliate links, and collaborations. Influencers earn money by promoting a brand's product, and the amount depends on their follower count, engagement rate, and Reel views.
For example, those with 100,000 followers can earn between ₹5,000 and ₹50,000 for a sponsored post, while larger influencers can secure deals worth lakhs.
Which is more profitable?
In terms of long-term earnings, YouTube is considered a more stable and reliable platform. Views continue to flow for years after videos are uploaded, and revenue continues to grow. On the other hand, content on Instagram has a shorter shelf life, as Reels become obsolete within a few days. However, Instagram offers the opportunity to make money quickly through brand deals, especially for creators with a strong following.
About the Author:
Akshay Thakur
I'm Akshay Thakur, your fantasy sports secret weapon. 1000+ predictions across cricket, kabaddi, football, you name it - I crack the code of each game, crafting winning strategies like a seasoned alchemist. My analyses are your ultimate playbook, unveiling hidden gems and turning gut feelings into gold. Newbie or pro, I level up your game, transforming raw passion into league domination.
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