Kroll’s 2024 celebrity brand valuation offers a rare, data-driven window into who truly moves markets and audiences in India today. This year’s list is a compelling mix of sporting superstars and cinematic icons — figures whose influence extends far beyond headlines to endorsements, streaming platforms, product launches and even investor sentiment. The valuations combine quantifiable metrics (endorsement earnings, media reach and visibility) with softer but equally potent measures such as trust, longevity and cross-generational appeal.
At the top of the table are names that have shaped Indian popular culture for years and continue to attract enormous commercial interest. Some are athletes whose on-field excellence translates directly into brand partnerships; others are film stars whose onscreen charisma and off-screen business moves keep them commercially relevant. Together they represent the modern blueprint for celebrity value: sustained performance, strategic brand alignment and an ability to engage audiences across digital and traditional channels.
In the sections that follow we profile the top five personalities from Kroll’s 2024 ranking — examining what they have achieved, how they built their commercial worth, and why brands continue to back them. The table at the end summarises age, valuation and profession to give a quick reference for readers and marketers alike. Whether you’re a fan, a brand manager or an industry watcher, this analysis explains why these individuals command such extraordinary economic and cultural capital in India today.
Sachin Tendulkar — ₹985cr
Sachin Tendulkar’s status in India transcends sport. As one of cricket’s all-time greats, his records and longevity made him a national icon; his influence has remained strong post-retirement. Tendulkar’s enduring popularity, trusted public image and selective endorsements preserve his commercial worth, keeping him among the country’s most valuable personalities. Kroll places his 2024 valuation at ₹985 crore — a testament to the lasting power of his brand.
Alia Bhatt — ₹1,020cr
Alia Bhatt represents the new generation of Indian film stars who combine critical acclaim with strong commercial returns. Since her debut she has delivered both high-profile hits and nuanced performances, earning awards and a wide fanbase. Alia’s reach spans films, beauty and fashion endorsements, and an emerging role behind the camera as a producer. Her rapid rise, combined with a polished public image and extensive brand partnerships, has pushed her brand valuation above the ₹1,000 crore mark in Kroll’s 2024 list.
Shah Rukh Khan — ₹1,276cr
Shah Rukh Khan remains one of the most recognisable cinema icons globally. With a career spanning decades, SRK’s resume includes countless blockbuster films, a devotionally loyal fanbase, and strong international stature. Beyond acting, he has established business interests — a production house and various media and entertainment ventures — that amplify his commercial footprint. His charisma, evergreen appeal and continued box-office pull keep him among India’s top-valued celebrities, with Kroll estimating his brand value at ₹1,276 crore.
Ranveer Singh — ₹1,496cr
Ranveer Singh’s flamboyant personality and fearless approach to roles have transformed him into one of Bollywood’s most bankable stars. With a string of commercial hits and acclaimed performances, Ranveer combines mass appeal with a distinctive personal brand that advertisers prize. His energetic presence in campaigns, willingness to experiment creatively, and box-office reliability make him a consistent draw for both film producers and brands. Kroll values him at ₹1,496 crore, reflecting his powerful mix of cinematic success and marketing magnetism.
Virat Kohli — ₹2,046cr
Virat Kohli stands at the top of Kroll’s 2024 ranking with a valuation of ₹2,046 crore. On the field, Kohli is a generational batter whose records across Test, ODI and T20 cricket have redefined modern batting standards. Known for his intensity, consistency and hunger for runs, he has repeatedly led India’s batting charts and frequently carried the team in big moments. Off the field, Kohli’s fitness-first image and enormous social-media following have made him a marketer’s dream. Long-term endorsement deals across international and Indian brands, combined with a strong personal brand and commercial initiatives, underpin his position as India’s most valuable celebrity in 2024.
Summary table
The table below summarises age, Kroll’s 2024 valuation and primary profession for each of the five celebrities.
| Celebrity | Age (2024/2025) | Kroll 2024 Valuation (₹) | Primary Profession |
|---|---|---|---|
| Virat Kohli | 35–36 | 2,046 cr | Cricketer / Endorser |
| Ranveer Singh | 39–40 | 1,496 cr | Actor / Brand Ambassador |
| Shah Rukh Khan | 58–59 | 1,276 cr | Actor / Producer |
| Alia Bhatt | 31–32 | 1,020 cr | Actress / Producer |
| Sachin Tendulkar | 51–52 | 985 cr | Former Cricketer / Endorser |
Closing thoughts
Kroll’s valuations highlight how modern celebrity value is created: a blend of on-field or on-screen achievement, sustained visibility, endorsement relationships and audience trust. Sport and cinema remain the major engines of celebrity capital in India, and the top five on this list reflect both long-term legacy and current commercial momentum.
References
- Kroll Celebrity Brand Valuation 2024 (ranking and valuation figures)
- Publicly available profiles, career summaries and recent performance records for each celebrity
- Industry reporting on endorsements and commercial partnerships (media outlets and trade reports)
About the Author:
Rohit Kumar
I am a skilled content writer and SEO expert with a passion for crafting engaging and informative content. I currently work at Possible11, where I contribute to the company's blog and social media channels. I am also a contributing writer for several online publications. With over 500 articles under my belt, I have a deep understanding of how to create high-quality content that resonates with readers and drives traffic. I am also an expert in SEO, and I know how to optimize content for search engines to improve its visibility. I am a valuable asset to any team, and I am always ready to take on new challenges.
