Google Trends: Learn how to use Google Trends to improve your SEO in 2025. Learn how to use trends for keyword research, content planning, and local SEO in this step-by-step guide.
1. What is Google Trends?
Google Trends is a free tool created by Google that shows you how popular a particular search term is in a given time and region. This tool does not give you exact search volume data, but it helps you understand changes in interest in a keyword over time. Here are some of its highlights:
- Relative Interest: Google Trends shows you a graph with a scale from 0 to 100. 100 means that the keyword was searched the most at that time.
- Region-Specific Data: You can see search trends for any country, state or city, which helps you in local SEO.
- Search Types: You can see trends not only for web searches but also for image searches, news searches, Google Shopping and YouTube searches.
Google Trends gives you the following information:
- When is the popularity of which keyword rising or falling?
- What kind of keywords are people searching for in different regions?
- Which related search terms are trending?
- Identifying seasonal trends?
- Different trends for YouTube, Google News, etc.
2. How to use Google Trends?
Using Google Trends correctly can help you improve your content strategy in several ways:
A. For keyword research
Keyword research is the foundation of SEO. Using Google Trends can help you find new keyword ideas and find out which keywords are more popular.
- Compare two or more keywords: Suppose, you are planning to start a blog based on 'yoga' and 'meditation'. You can enter both of these terms into Google Trends to see which one is more popular.
- Find related queries and topics: When you search for a keyword, Google Trends shows you a list of the most popular and rising questions and topics related to it. This can give you new ideas for your blog posts or videos.
- Identify seasonal trends: Google Trends tells you that some keywords are searched more during certain times of the year. For example, “summer places to visit” or “Diwali decorations”. You can prepare your content in advance by looking at these trends.
B. For local SEO
If your business is in a specific city or region, then Google Trends is very useful for you.
- See regional popularity: You can find out in which region your keywords are most popular. This will help you to make your marketing and content for that specific area.
- Create content on local trends: If you see that there is a trend going on in a particular city, then you can easily reach the people there by creating content on it.
C. How to create a content calendar
Use Google Trends to effectively create your content calendar.
- Balance between evergreen and trending content: Some topics are always popular (e.g. “healthy living tips”), while others trend suddenly (“new phone launches”). Google Trends helps you identify both types of content.
- Prepare ahead of time: If you know searches for a topic like ‘Independence Day’ increase in August every year, you can prepare your content in July so that it ranks on time.
3. Step-by-step guide to using Google Trends
A. Identify trending topics
- Open the Google Trends page and look for the “Trending Now” section
- Type your topic (eg – digital marketing) in the ‘Explore’ tab
B. Know trends over time
- Select time range – 1 day, 7 days, 30 days or 5 years
- Understand popularity by looking at the graph – when the trend went up and down
C. Trending by Region
- You can customize trends according to your state, city or country
- Helps in local SEO targeting
D. Keyword research and comparison
- Check trending by comparing multiple keywords
- Get new keyword ideas from “Related Topics” and “Related Queries”
E. Seasonal trends and content calendar planning
- Understand the demand of topics as per the year (eg festivals, events)
- Plan the content calendar accordingly
F. Video and YouTube Trends
- Extract trending video topics from 'YouTube Search'
- Plan video SEO
G. Competitor Analysis
- Compare which topics your competitors are targeting
- Understand their strategy with the Compare tool
4. Pro Tips: Use Google Trends for Better SEO
- Create snippet-ready content for Zero-Click Searches
- Implement E-E-A-T
- Update old keywords as per trends
- Take advantage of Social Media & Forums
- Target long-tail keywords
5. Why is Google Trends important for SEO in 2025?
In 2025, the influence of factors like AI, Voice Search, and E-E-A-T has increased in SEO. In such a situation, it is important to identify trends and change the content strategy on time.
Conclusion
SEO is constantly changing in 2025 and tools like Google Trends can be the key to your digital success. Use it wisely and always stay one step ahead.
Try Google Trends Now:
Visit trends.google.com and start testing today!
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About the Author:
Kaif Ansari
I'm a sports Writer with five years of experience, specializing in cricket and a variety of other sports like football, hockey, badminton, and kabaddi. My journey in sports journalism began in 2021 with Possible11, where I've been contributing ever since. My lifelong passion for cricket, ignited by a childhood dream of becoming a cricketer, fuels my writing. While the playing field wasn't my destiny, I found my calling in sharing the thrill of the game through words. I'm a dedicated CSK fan, and my favorite players are Virat Kohli and MS Dhoni.
Beyond the world of sports, I'm also deeply immersed in internet culture, movies, games, and technology. I enjoy creating content that explores these diverse interests, offering unique perspectives and insights. Whether it's breaking down the latest tech trends, diving deep into cinematic universes, or dissecting game strategies, I love to share my enthusiasm with a wider audience.
