Bharti Airtel, one of India’s biggest telecom companies, has joined hands with Perplexity, an artificial intelligence (AI) startup, to bring a special offer to its users. According to a statement released on July 17, Airtel will give free access to the Perplexity Pro tool—worth ₹17,000 per year—to all its 36 crore (360 million) customers for 12 months.
This offer is available only for Airtel users across mobile, broadband (Wi-Fi), and DTH services. Customers can claim the offer through the Airtel Thanks app, as long as they follow the terms and conditions.
What Is Perplexity?
Perplexity is an AI-powered search engine. It doesn’t just show you a list of websites like Google. Instead, it gives direct answers in a simple, easy-to-read way. It’s like chatting with an expert who can explain things clearly.
What Does Perplexity Pro Offer?
Professionals, students, and others who require more intelligent and in-depth search results are the target audience for Perplexity's Pro edition.. With Perplexity Pro, users get:
- More searches every day compared to the free version
- Give access to advanced AI models like GPT-4.1 and Claude
- Tools for deep research, creating images, uploading files, and analyzing them
- Perplexity Labs to help turn ideas into useful tools or content
- Normally, this service costs ₹17,000 a year, but Airtel is giving it free for one year to its customers.
Who Can Use It and How?
To use Perplexity Pro, users need to open the Airtel Thanks app and follow the steps to activate the offer. Once done, they can start using the tool for various needs:
- Students can use it for school or college research, learning new topics, and organizing notes easily.
- Homemakers can get quick answers to everyday questions, try new recipes, and get helpful tips in seconds.
- Working professionals can use it to plan holidays, make schedules, or find smart solutions to tasks.
What the Leaders Said
Gopal Vittal, Airtel’s MD and Vice Chairman, said this is a one-of-a-kind partnership in India and will help people use digital tools more confidently.
Aravind Srinivas, CEO and co-founder of Perplexity, said the goal is to make powerful, professional AI tools available to everyone in India.
A Big Step for Digital India
This partnership is the first time Perplexity has teamed up with an Indian telecom company. It shows a big step forward in bringing smart, AI-based tools to more people in India — for learning, work, and everyday life.
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Chirag Pandey
Chirag Pandey – Content & Prompt Writer
I am a skilled content writer with a knack for creating clear, engaging, and research-driven content. With expertise in data science and biotechnology, simplifies complex topics into compelling articles, blogs, news and story.A cricket enthusiast and strategic thinker and, Passionate about storytelling and SEO, I delivers content that informs and captivates readers.
