Virat Kohli becomes India most valuable celebrity
Virat Kohli becomes India most valuable celebrity
Indian cricketer Virat Kohli has become India's most valuable celebrity, with his brand value rising to $227.9 million, a significant increase of $51 million from 2022. According to Kroll's Celebrity Brand Valuation Report 2023, Virat Kohli has a diverse portfolio of over 40 brands spanning across various industries. He has also been signed by the Indian arm of the Hong Kong and Shanghai Banking Corporation (HSBC) as their brand influencer. Virat Kohli surpassed Ranveer Singh, who is now in second place with a brand value of $203.1 million.
In 2023, India's top 25 celebrities, including Hindi film stars and sportspersons, will collectively have an estimated brand value of $1.9 billion, up 15.5% year-on-year.
Celebrity Brand Ranking according to Kroll
- Virat Kohli
- Ranveer Singh
- Shahrukh Khan
- Akshay Kumar
- Alia Bhatt
- Deepika Padukone
- MS Dhoni
- Sachin Tendulkar
- Amitabh Bachchan
- Salman Khan
- Hrithik Roshan
- Kiara Advani
- Ranbir Kapoor
- Anushka Sharma
- Kareena Kapoor Khan
- Ayushmann Khurrana
- Kartik Aaryan
- Rohit Sharma
- Hardik Pandya
- Rashmika Mandanna
- Neeraj Chopra
- Allu Arjun
- Sara Ali Khan
- Varun Dhawan
- Katrina Kaif
Shah Rukh Khan, buoyed by the success of films like Jawaan and Pathan, is ranked third with a brand value of $120.7 million. Akshay Kumar is ranked fourth with $111.7 million, down from third in 2022, while Alia Bhatt's valuation is $101.1 million, moving her from fourth to fifth. Deepika Padukone is ranked sixth with a brand value of $96 million. It is worth mentioning that Katrina Kaif has featured in the list of India's most valuable celebrity brands for the first time in the last five years.
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