By Afiur
January 12, 2026
Mirumi has emerged as one of the first viral obsessions of the year, quickly drawing attention online as a new-age charm that feels more emotional than decorative.
Created by Tokyo-based Yukai Engineering, Mirumi may look like a plush toy, but it is actually a small robot designed to react to people and movement.
Unlike regular bag charms, Mirumi responds to its surroundings, turning its head, observing nearby activity, and behaving in a way that feels almost childlike.
The robot does not perform tasks like cleaning or messaging. Instead, it focuses on small interactions that create brief moments of connection in public spaces.
Mirumi clips onto bags or backpacks using long flexible arms and begins reacting as soon as the bag starts moving through a street or crowd.
When someone comes too close or tries to touch it suddenly, Mirumi shyly turns away, a behaviour that many compare to a bashful toddler.
If shaken too much, the robot gently shakes its head, as if refusing, while calmer moments make it relax and slowly scan its surroundings.
Mirumi also responds to sound, head pats, and movement, with oversized eyes and soft fur, making its reactions feel warm rather than mechanical.
Priced between ¥18,000 and ¥22,000 (Rs 10,000 to Rs 15,000) Mirumi is positioned as a premium charm that blends design, technology, and emotional appeal.
Unlike Labubu, which thrived on collectibility, Mirumi taps into comfort and companionship, offering quiet interaction instead of visual novelty.
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