By Afiur
October 28, 2025
Instagram has introduced a new feature called Blend, designed to enhance user interaction by transforming how people engage with Reels.
This tool allows users to create a personalised, shared Reels feed with either a single friend or a group of friends within a direct message (DM) thread.
By integrating personalised recommendations into a single shared feed, Blend allows friends to explore and enjoy Reels together, bringing back the essence of personal social interaction that was once
Step 1: Open a Direct Message thread: Choose an individual or group chat where you’d like to create the shared feed.
Step 2: Tap the Blend Icon: Located at the top of the chat interface, this icon begins the Blend setup process.
Step 3: Send Invitations: Tap “Invite” to request participation from others in the chat.
Step 4: Activate the Feed: Once the invite is accepted, the custom shared feed becomes active, curating Reels based on everyone’s preferences.
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