By Akshay
May 14, 2026
Amazon Now is offering massive discounts of up to 50% on groceries. This has heightened concerns among quick-commerce companies.
Amazon is offering up to 50% direct cashback on orders of at least ₹200. This offer is available on the Amazon Now app, which also provides fast delivery.
This offer will compete directly with other major quick-commerce companies such as Blinkit, Zepto, and Swiggy Instamart.
By keeping prices low, Amazon is targeting daily shoppers who need to purchase fresh goods every day.
Amazon has opened over 1,000 dark stores across the country, enabling it to make rapid deliveries within 15 to 20 minutes.
This service will no longer be limited solely to major cities. This facility will now be available in numerous cities—both small and large—across the entire country.
Like its competitors, Amazon has also built a vast catalog, which includes electronics, beauty products, and other household essentials.
Amazon has invested approximately ₹2,800 crore in quick commerce. This clearly demonstrates that the company is very serious about becoming the number one platform in India.