10 most mispronounced fashion brands

By Akanksha
September 01, 2025

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Are you saying these brand names right?

Ever realised that you are fumbling or not feeling confident enough pronouncing your favourite fashion brand’s name ? Okay, you are not alone. Here are 10 popular brand names that you're probably misp

Louis Vuitton

This French luxury fashion house is popularly known for its iconic bags and leather goods. It is often mispronounced as “Lewis Vutton”, but the correct pronunciation is Loo-ee Vwee-ton.

Dior

Dior is a Paris-based fashion brand famous for its elegant fragrances and beauty products. People often say “Dee-er”, but it should be “Dee-or.”

Gucci

An Italian luxury brand recognized for its bold fashion, premium leather accessories, and statement pieces. It's commonly mispronounced as “Guh-chee”, but some small changes are needed, it is “Goo-che

Shein

Anyone loving trendy , affordable clothing , must have heard of this fast fashion brand from China. Many mispronounce it as “Shine” or “Sheen”, but it's actually “She-in.”

Nike

Nike is an American sportswear giant known for its athletic shoes, performance gear, and iconic swoosh logo. It’s often mispronounced as “Nike” (like bike), but the correct way to say it is “Nai-kee.”

Levi’s

Levi’s is an American denim brand best known for inventing the classic blue jeans and casual clothing. The brand is often mispronounced as “Leh-vees” whereas it should be “Lee-vize.”

Ralph Lauren

Ralph Lauren is a fashion brand from the U.S. widely celebrated for its sophisticated casuals, and luxury fragrances. It is mistakenly pronounced as “Ralph Lore-en”, while the right way to say it is “

Versace

For any fashion freak, that iconic Medusa logo holds a mix of emotions. This luxury fashion house from Italy is known for its glamorous, bold clothing. People often say “Ver-says”, but it should be “

Hermès

Commonly mispronounced as 'Her-mees', it's actually 'Air-mez.' This French high fashion brand is best known for its handcrafted Birkin bags, silk scarves, and leather accessories.

Givenchy

This French luxury brand mainly offers haute couture, fragrances, and cosmetics with a sleek Parisian touch. It's often mispronounced as “Give-en-chee”, but to surprise you, it’s “Zhee-von-shee.”

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